10 steps Rapid City businesses can take today to improve their brand

If you’re a Rapid City business owner, photographer, content creator, or entrepreneur, here are 10 steps you can take today to immediately strengthen your brand.

Ever since opening The Loft Studio + Space, I’ve met so many local creatives and business owners, and I’ve realized they are all trying to do one thing: Strengthen their brands and grow their businesses.

With that in mind, I’d love to share with you some tips I’ve learned from watching other business owners who have strong local brands.

1. If your name isn’t in your business name, be sure it’s front and center on your website and all social media profiles. People want to call you by your name when they comment on social media. And the fastest way to a personal connection is to share your name. Don’t make your clients have to go looking for it.

2. If you have a storefront location, be sure your updated hours are not just in various posts, but are on your website, your Google page, and your social media profiles. I’m not even kidding on this one — your clients don’t want to go looking. And this is so important for seasonal businesses whose hours change in the summer.

3.